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Pull and Bear is a leading fashion company that appeals to a young audience. The unique style of Pull and Bear is influenced by street fashion, music, and a mixture of world cultures. The Spanish brand presents its fashion collections under the marketing strategy of combining leading fashions with very attractive prices. The new collection has lines for both men and women.
 
As a part of global trends in the fashion industry, Pull and Bear has a strong basis in fashion, and its collection merges a casual look with the latest trends. The Pull and Bear fashion brand aims to present a fashionable "Total Look", with a diverse range of accessories that includes bags, shoes, belts, hats, swimming costumes, jewelry, purses, and matching accessories that are designed to fit in with regular clothes.
 
Pull and Bear began to operate in Israel in 1997. In 2003, Afigroup became its sole franchiser in cooperation with private investors from Canada. Pull and Bear belongs to the INDITEX Spain holding company – a leading concern in the global fashion field. Today, INDITEX consists of 8 international fashion brands (including Zara) with more than 3,000 stores worldwide. INDITEX' production ability allows for a renewal of store collections twice every week! This ensures that the customer has a fashionable, new, and unique buying experience.
 
The store design results in a shopping experience where, on the one hand, the customer can shop independently, matching a blouse, pants, skirt, or dress, and on the other hand, a high level of service is provided based on international standards.
 
The chain has approximately 350 employees, and its annual sales amount to approximately 200 million NIS.
 
The emphasis Pull and Bear puts on service can be seen through the company's policies, and the name of its head offices – Service Centers. Its motto – Dedicated to Service – motivates its managerial style, which includes pleasing the customer, and being flexible in its adaptation to local style. The Head of Divisions is in direct online contact with Spain, and therefore Sunday's orders arrive in the store on Wednesday at the latest.
 
The Pull and Bear company vision can be seen in its consistent ambition to be the leading brand in the market, providing the client with an attractive buying experience that combines a strong, leading label, a unique style, quality, and reliability.


Head office:
Tel: +972-3-5387855